Great food is no longer your competitive advantage. Sure, it helps, but in an industry that’s worth USD$3 trillion, your restaurant must do more to attract and retain customers. But how do you stand out from the competition? Digital screens and menus are transforming the food industry through experience, ease, empowerment, and communication – and we’ve gathered together the top ways your restaurant business can benefit and start increasing profits.
How a digital menu can transform your restaurant
Digital screens have exploded onto the scenes, popping up in shops, airports, health centers, and offices – but it’s not just their ease-of-use, high-quality imagery, or ability to increase profits that makes them so appealing. The versatility of digital screens means that they can be used for anything from digital artwork and information signs to promotional branding and, you guessed it, digital menus. Here’s how your restaurant can benefit:
1. Creating an experience
Experience and branding are crucial when it comes to the restaurant trade, but traditional printed signage can be boring, expensive and difficult to upkeep. Digital screens can be used to create the right mood and scene for your establishment – from colors and fonts to videos and interactive games; they create an experience that’s memorable, fun and one to talk about and come back for. Pizza Hut is a great example of the possibilities of digital menus, with its fun, interactive and talked about ‘design a pizza’ table.
2. Engaging visitors
Interactive menus and screens can also help engage your customers as appropriate – increasing average spend by 20% and increased visits by 6%. For sit-down restaurants, you can encourage diners to stay longer and spend more with interactive screens that occupy children and adult attention. Fast food stops can use interactive self-serve kiosks to reduce queues and digital screens to display wait time and engage further with social media feeds and restaurant facts. This type of engagement makes visiting your eatery a positive experience that customers will return to experience again.
3. Upselling dishes
You know how important upselling is in the restaurant trade, especially when promoting a new dish, using up products that are nearing their shelf-life or selling high-margin sides and drinks. Digital menus are excellent at upselling and cross-selling – use high-quality imagery to whet appetites, promote offers, and create scarcity – driving choice and encouraging sales. The biggest advantage of using digital screens in this way is the ease of updating when required – enabling you to change the daily specials or display breakfast, lunch, and dinner menus at different times of the day.
4. Informing customers
Working in the food industry, you’ll be all too familiar with how long customers can take to make their food choice. Digital menus speed up the decision process by providing consumers with all of the information that they need before the point of sale. Portion size, calorie information, sugar quantities, allergy options, combo deals – include all of this information on sliding digital screens to reduce queue time, comply with labeling requirements, and give your customers the information they need to decide what they want and whether they need to save room for dessert.
Your menu is part of your marketing collateral. How it looks and what it says can be the difference between someone taking a seat, or heading elsewhere. Place a dynamic menu in your restaurant window to attract the attention of passers-by and encouraging them in, using high-quality images of your food, sliding menus, and promotional videos. You can also use these screens for other marketing campaigns such as events, job vacancies, and loyalty programs.
Digital menus – improving the experience
That’s just five of the ways that digital menus can transform your restaurant – the possibilities are endless, but what they all have in common is the ability to enhance your customers’ experience. They make decisions easier, reduce queue time, engage visitors, tell your brand story and free up your employees to make the experience even more enjoyable – and we also know what happens when you enjoy a restaurant; you go back to eat more, drink more and tip more.